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More 78s

A special variant of the Parlophone label was used during the 1930s and 40s for Jazz recordings, in the rather fetching blue, white and gold design shown below.

R2739 Muddy River Blues O F

Whereas label and sleeve designs of the 1950s improved for the new formats of the 45rpm single and 33 1/3rpm LP, the same couldn't really be said of the 78rpm label designs at this time. It's almost as though EMI's corporate policy was to make 78s look less desirable in the 1950s.

As you may have spotted, every appearance of the Parlophone logo is different from one version of the label to another, and the same for the sleeves! Corporate consistency just didn't exist in those days, and graphics always had a 'hand-made' appearance to them.

Certainly, they would have been keen to ensure dual-format manufacture didn't continue for too long, as the research and development of the new formats plus new manufacturing equipment would have been very costly to implement.

R4343 Bee My Girl - Jim Dale O L

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